I just stumbled upon a recruitment item from a job board site on digital marketing position. Nestle Vietnam is recruiting a Digital Marketing Officer responsible for implementing Internet based on consumer activities in line with the marketing objectives, coordinating with the agencies and suppliers to develop and maintain the Internet website (www.nestle.com.vn) related to marketing activities.
Now the destiny of a brand is not in the hand of the marketer and mainstream media guys but social media has its voice with increasing power especially after the melamine scandal. Marketers need to start conversation with customers through online communities. It is a good signal to the digital marketing industry in Vietnam.

Technorati Tags: Nestle

When we tried to check the results of a keyword “máy tính” (computer) on Google.com.vn, the sponsored links showed a URL of the leading chip maker Intel.com.vn but the landing page lead to a local computer makers. VTB is a local electronics assembler known for its subprime TV sets. By adding to the Display URL in Google AdWords dashboard, they tried to make Internet searchers think of Intel association so that the click through rate could be higher. However if VTB did not have a special partnership relationship with Intel the action could destroy its image and PR endeavor and potential customers might dislike. Conversion rate is much more important than pure click through.
Click the image to enlarge.

Technorati Tags: AdWords, Click-through rate, conversion, Google

HP is one of the IT giants grasp the power of blogoshere with its first campaign to promote its new notebook, HP HDX Dragon Entertainment Notebook. HP decided to hire a social media marketing agency Buzz Corp to run the campaign. Buzz Corp got in touch with 31 influential tech bloggers to reach out potential customers. At the end of the contest, the first five pages of Google results for searches on HP and HP Dragon were filled with links to blog posts praising the Dragon notebook during the contest, HP reports. There were more than 380,000 links to the 31 sites discussing the contest. Moreover, the 31 blogs garnered more than 25,000 contest entries and an average 150% increase in traffic. Traffic on HP.com increased almost 15%. And when it came to the ultimate goal of the blogger outreach marketing program, sales of the Dragon grew nearly 85%, the retailer says

Technorati Tags: Dragon, HP

Late last year Google welcomed Thai to their AdSense for search family, and now the launch of AdSense for content in Thai. If you’re a publisher with a Thai website, you’ll now be able to earn money for valid clicks and impressions for Google ads on your site. Get started by logging in to your account and visiting the AdSense Setup tab to generate ad code. Or, if you don’t have an AdSense account yet, review our program policies and then feel free to submit an application.

The announcement from Google AdSense blog. The next is Vietnamese or Indonesian?

Technorati Tags: AdSense, Google, Thai, Vietnamese

Technorati Tags: Charlene Li

On September 30th 2008, Tinhvan Media, a company of Tinhvan Group officially launched its search service dubbed Xalo (meaning Highway). After more than six months of testing, users now can search Vietnamese with seven main search features: Web, Image, News, Blog, Forum, Music and Classified. This VC backed search service plans to surpass other Vietnamese search services with target of more than 30% of search market in 2010. This number could translate into a big competitor to the incumbent Google search and leave Yahoo in the dust. It sounds like a mission impossible but they hope a peer of Baidu, Naver, Yandex for Vietnam . A pay per click system similar to Google AdWords should be in action late this year. Congratulations to Xalo! We hope search advertising would be a dispensable tool for local marketers.

Technorati Tags: Baidu, Google, Naver, Xalo, Yandex