A new study by Yahoo and Nielsen conducted in Southeast Asia said the online ad spend in the region could reach $182.3m by 2010.
The joint study covers Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam, and forecasts spend levels for both display and search advertising for the next two years.
“Stuart Pike, industry solutions director for Nielsen Online in APAC, said while Singapore would be the most “mature” market in SE Asia and Vietnam the most “immature”, all five markets have “the basic fundamentals for growth”.

“Vietnam, Indonesia and the Philippines will be driving 90% of the growth in the next five years. Indonesia has a bigger scope for growth. [But] it’s definitely an exciting time to be in the online industry in Singapore,” he said.

They did not released the detail number of Vietnam market but we estimated Vietnamese market should hit US$20 millions (conservative) with increasing share of pay per click advertising.

Technorati Tags: Nielsen Online, Yahoo

At the Interactive Adverting Bureau’s Mixx conference in New York recently, Chrysler Chief Marketing Officer Deborah Meyer said the auto maker would allocated 30% of ad budget to digital marketing. Chrysler plans to use Specific Media’s targeting tools and Vibrant’s in-text video for its campaigns. SEO is a high priority also. This is the second big auto maker to switch to digital marketing after General Motors had announced its digital budget early this year.

Technorati Tags: Automobile, Chrysler, GM