I just stumbled upon a recruitment item from a job board site on digital marketing position. Nestle Vietnam is recruiting a Digital Marketing Officer responsible for implementing Internet based on consumer activities in line with the marketing objectives, coordinating with the agencies and suppliers to develop and maintain the Internet website (www.nestle.com.vn) related to marketing activities.
Now the destiny of a brand is not in the hand of the marketer and mainstream media guys but social media has its voice with increasing power especially after the melamine scandal. Marketers need to start conversation with customers through online communities. It is a good signal to the digital marketing industry in Vietnam.

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A pretty presentation by Paul Isakson

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