I came across a Digg clone site in Vietnamese with celebrity gossip and entertainment news using Pligg CMS, The featured post is about beautiful girls and bikini along with Google Adsense showing a dating site and ……. Vinacapital, the leading investment bank and asset management fund in Vietnam. Google Adsense is a contextual ad network with relevant keyword mechanism. How investment banking matches up with bikini? Or the guys who lead the PPC campaign at Vinacapital was watching Fashion TV while picking keywords for the campaign?
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The Web has been developing so fast with billions of new pages everyday. Googlers just celebrated the 1 trillion mark. We are talking to VNNIC and search services to find out how big the Web in Vietnamese. As a drop in the ocean how can others find you out with your products and services? SEO, SEM and other digital marketing services could be the answers.

Presidential campaigns in the US are much different from the last election with much ad dollars spending online. Live debate from CNN is not a decisive option in the campaign manager’s plan. US citizens could watch candidates’ promise on YouTube and other video sites instead of turning on TV while still interact with others. According to Federal Election Commission, Obama team spent more than 70 percent of online budget to Google paid search. A bit money was placed directly into general news site with CPM-based display ads. Over 90 percent is for search marketing with Yahoo, Right Media, Microsoft after Google’ lion share. It seems that the Internet savvy teams of the Presidential Candidates understand the power of SEM better than management of many US corporates. Back to Vietnam, it is a good opportunity for local companies to learn using this new powerful weapon in competition with foreign corporations. With limited budget Vietnamese companies could not burn costly dollars on traditional media that will not bring good ROI. Spending online wisely could put you ahead of the game.