The saga between Nokia, FPT and Recording Industry Association of Vietnam (RIAV) broken out since last month made the Nokia guys a headache. We do not want to talk about who is right or will win the case here but the way Nokia and FPT manage online reputation. When people heard the case, try to search “FPT Nokia music” in Google the top result returned with Techcrunch post. Of course many local online newspapers copied and pasted the news but how Techcrunch cared about a small market such as Vietnam (in Techcrunch view). How Robin Wauters know from inside out of the case since he is not from Vietnam or based in SE Asia?
Nokia uses a league of ad agencies and PR firms worldwide, why they let it happened. Bad news always runs faster than the good one. In addition to blog posts, forum discussion, viral messenger you can find thousands of twittering the Nokia pirated.
It is time now for PR guys to learn the social media marketing rather than stick to traditional media even in a developing country like Vietnam.

Technorati Tags: FPT, music, Nokia, RIAV, TechCrunch