Baidu (Nasdaq: BIDU) plans to officially release its right-side advertising system, “Phoenix Nest,” in the second quarter of 2009, reports qq.com citing sources. September reports said the new system, similar to Google (Nasdaq: GOOG) AdWords, would be released soon, but Baidu has yet to announce a release date. The report said Baidu planned to spend three years developing the new product, but has speeded the release in response to recent press.

Technorati Tags: AdWords, Baidu, Google

When conducting keyword research on steel market in Vietnam I found out a strangely irrelevant result of sponsored link on Google AdWords. It is a shop selling some fashion clothing and accessories for teens. Of course Google AdWords had removed its position since almost no CTR received. Be careful when setup your PPC campaign or you can lose your reputation.
Click for larger image.

Technorati Tags: AdWords, Keyword, Pay per click

When we tried to check the results of a keyword “máy tính” (computer) on Google.com.vn, the sponsored links showed a URL of the leading chip maker Intel.com.vn but the landing page lead to a local computer makers. VTB is a local electronics assembler known for its subprime TV sets. By adding to the Display URL in Google AdWords dashboard, they tried to make Internet searchers think of Intel association so that the click through rate could be higher. However if VTB did not have a special partnership relationship with Intel the action could destroy its image and PR endeavor and potential customers might dislike. Conversion rate is much more important than pure click through.
Click the image to enlarge.

Technorati Tags: AdWords, Click-through rate, conversion, Google