Baidu plans to move its bid ranking service search results from the bottom of the first page to right side of the second page for companies whose purchasing price was lower than other current offers. The change will be effective January 5.

Baidu began offering pay-per-action advertising in mid-December, reports 21cn.com. The company provides text, picture and flash advertising on tens of thousands of Baidu Union member sites, said the report.

Via JLM

Technorati Tags: Baidu

Baidu released a list of hottest search keywords for 2008:

1 QQ
2 Mp3
3 Novel
4 Movie
5 Game
6 Xunlei
7 NBA
8 Handset
9 Music
10 Kart Rider

While Google China’s most popular search keywords for 2008 are:

1 Sina
2 NetEase
3 Taobao
4 Youku
5 Tudou
6 QQ
7 Sohu
8 Xunlei
9 UUsee
10 NBA

Technorati Tags: Baidu, China, Google

Baidu (Nasdaq: BIDU) plans to officially release its right-side advertising system, “Phoenix Nest,” in the second quarter of 2009, reports qq.com citing sources. September reports said the new system, similar to Google (Nasdaq: GOOG) AdWords, would be released soon, but Baidu has yet to announce a release date. The report said Baidu planned to spend three years developing the new product, but has speeded the release in response to recent press.

Technorati Tags: AdWords, Baidu, Google

China’s leading search engine Baidu stock fell sharply after the bad news of its sales practice. Some medical product companies can pay Baidu to get a high ranking in the search engine results.
It might be the pressure from Wall Street as a public company to maintain revenue growth. But in the long run, the action should destroy its brand image. And who could benefit from the error: Google, Yahoo.
Google had passed Overture in PPC advertising by not accepting paid inclusion and now the chance showed up to Google again in China.
For an emerging market such as Vietnam (behind China online market 3 to 5 years?) while Google is an incumbent search service, the chance for local search players is at niche market like video, music, local search. But be prepared not to burn yourself with some “pretty money” from clients. Put users experience first and your services would win the heart and mind of clients too.

Technorati Tags: Baidu, China, Google

On September 30th 2008, Tinhvan Media, a company of Tinhvan Group officially launched its search service dubbed Xalo (meaning Highway). After more than six months of testing, users now can search Vietnamese with seven main search features: Web, Image, News, Blog, Forum, Music and Classified. This VC backed search service plans to surpass other Vietnamese search services with target of more than 30% of search market in 2010. This number could translate into a big competitor to the incumbent Google search and leave Yahoo in the dust. It sounds like a mission impossible but they hope a peer of Baidu, Naver, Yandex for Vietnam . A pay per click system similar to Google AdWords should be in action late this year. Congratulations to Xalo! We hope search advertising would be a dispensable tool for local marketers.

Technorati Tags: Baidu, Google, Naver, Xalo, Yandex