A stunning post by Jason Calacanis on Silicon Alley Insider. His philosophy of PR is summed up in six words: be amazing, be everywhere, be real.
Follow his first ten tips on how to do PR for your startup.

1. Be the brand
2. Be everywhere
3. Always pick up the check–always.
4. Be a human being
5. How to bond with a journalist
6. How a CEO should e-mail a journalist
7. How a CEO should speak to a journalist
8. Invite people to “swing by” your office
9. Attach your brand to a movement
10. Embrace small media outlets

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