When we tried to check the results of a keyword “máy tính” (computer) on Google.com.vn, the sponsored links showed a URL of the leading chip maker Intel.com.vn but the landing page lead to a local computer makers. VTB is a local electronics assembler known for its subprime TV sets. By adding to the Display URL in Google AdWords dashboard, they tried to make Internet searchers think of Intel association so that the click through rate could be higher. However if VTB did not have a special partnership relationship with Intel the action could destroy its image and PR endeavor and potential customers might dislike. Conversion rate is much more important than pure click through.
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Technorati Tags: AdWords, Click-through rate, conversion, Google