According to comScore’s release, Google Sites led the U.S. core search market in July with 63 percent of the searches conducted, up from 61.9 percent in July, followed by Yahoo! Sites (19.6 percent), Microsoft Sites (8.3 percent), Ask Network (4.8 percent), and AOL LLC (4.3 percent).

Americans conducted 11.7 billion searches at the core search engines, nearly identical to the number of core searches conducted in July. Google Sites handled 7.4 billion core searches (up 2 percent), followed by Yahoo! Sites with 2.3 billion and Microsoft Sites with 977 million.

Technorati Tags: AOL, comScore, Google, Microsoft, Yahoo

Web metrics provider Alexa just announced the New Alexa Rankings with new algorithms that pushed most of Vietnamese websites’ ranking down overnight. In fact it is a good news for marketers in Vietnam since Vietnamese online publishers used to set Alexa ranking as a norm of traffic measurement and monetization. Last year a news portal in Vietnam even posted a headline saying VnExpress in Global Top 100 Websites and near the line of CNN.com and BBC Newsline. Ironically it said Alexa was the only independent and objective ranking system of web metrics worldwide. Actually many international marketers and advertisers had left Alexa for other web metrics/analytics service such as comScore, Hitwise, Compete and Nielsen//NetRatings. Among the fierce competition, comScore had became the leader with reports can send Google’ shares down significantly.

Since online advertising is emerging as an important piece of media and branding communication strategy of marketers in Vietnam, the need for more accurate web metrics is so strong and a pretty room for web analytics services. AC Nielsen Vietnam can catch up the opportunity monitoring online media landscape with its acquired services such as NetRatings, BuzzMetrics while TNS dominates old media tracking.

What about Vietnamese online publishers? Be prepared to be more transparent and look into other measurements beyond traffics such as SEO, SEM, engagement, behavioral advertising.

Technorati Tags: Compete, comScore, Google, Hitwise, Nielsen, Publishers