HP is one of the IT giants grasp the power of blogoshere with its first campaign to promote its new notebook, HP HDX Dragon Entertainment Notebook. HP decided to hire a social media marketing agency Buzz Corp to run the campaign. Buzz Corp got in touch with 31 influential tech bloggers to reach out potential customers. At the end of the contest, the first five pages of Google results for searches on HP and HP Dragon were filled with links to blog posts praising the Dragon notebook during the contest, HP reports. There were more than 380,000 links to the 31 sites discussing the contest. Moreover, the 31 blogs garnered more than 25,000 contest entries and an average 150% increase in traffic. Traffic on HP.com increased almost 15%. And when it came to the ultimate goal of the blogger outreach marketing program, sales of the Dragon grew nearly 85%, the retailer says

Technorati Tags: Dragon, HP