At the Interactive Adverting Bureau’s Mixx conference in New York recently, Chrysler Chief Marketing Officer Deborah Meyer said the auto maker would allocated 30% of ad budget to digital marketing. Chrysler plans to use Specific Media’s targeting tools and Vibrant’s in-text video for its campaigns. SEO is a high priority also. This is the second big auto maker to switch to digital marketing after General Motors had announced its digital budget early this year.

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