A new study by Yahoo and Nielsen conducted in Southeast Asia said the online ad spend in the region could reach $182.3m by 2010.
The joint study covers Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam, and forecasts spend levels for both display and search advertising for the next two years.
“Stuart Pike, industry solutions director for Nielsen Online in APAC, said while Singapore would be the most “mature” market in SE Asia and Vietnam the most “immature”, all five markets have “the basic fundamentals for growth”.

“Vietnam, Indonesia and the Philippines will be driving 90% of the growth in the next five years. Indonesia has a bigger scope for growth. [But] it’s definitely an exciting time to be in the online industry in Singapore,” he said.

They did not released the detail number of Vietnam market but we estimated Vietnamese market should hit US$20 millions (conservative) with increasing share of pay per click advertising.

Technorati Tags: Nielsen Online, Yahoo

In the world of search service with big names such as Google, Yahoo, MSN … there are some vertical search: Truveo for video, SimplyHired and Recruit.net for job. Another way to go is visual search by Like.com (just raised $32M Series C)
Now came the Modista that “simplifies online shopping by searching inventories across multiple retailers and displaying results in an intuitive interface. Our patent-pending technology organizes items according to their visual similarity using digital image processing and machine learning algorithms.”
Modista’s UI seems fit female users while Like.com is better for savvy searchers.
Let’s see how Modista team develop their product in the coming time.

Technorati Tags: Google, Like, Modista, MSN, Yahoo

According to comScore’s release, Google Sites led the U.S. core search market in July with 63 percent of the searches conducted, up from 61.9 percent in July, followed by Yahoo! Sites (19.6 percent), Microsoft Sites (8.3 percent), Ask Network (4.8 percent), and AOL LLC (4.3 percent).

Americans conducted 11.7 billion searches at the core search engines, nearly identical to the number of core searches conducted in July. Google Sites handled 7.4 billion core searches (up 2 percent), followed by Yahoo! Sites with 2.3 billion and Microsoft Sites with 977 million.

Technorati Tags: AOL, comScore, Google, Microsoft, Yahoo

According to Nielsen Online, Google still keeps moving ahead other search services in the US with 60% share in July 2008. While Yahoo gained nearly a point from 16.6% last June to 17.4% in July, MSN/Windows Live Search lost more than 2% from 14.1% of searches to 11.9%.
There is no data for Vietnam market yet.

Technorati Tags: Google, MSN, Yahoo